In order to help combat text messaging spam, North American mobile carriers now require registration to identify who is sending messages and the nature of the messages being sent to their wireless subscribers.
Everyone who sends SMS text or MMS messages to wireless phone numbers must register with The Campaign Registry (TCR), the information hub that works with carriers, messaging companies and industry partners to establish common standards for A2P 10DLC messaging.
What is A2P 10DLC?
A2P 10DLC stands for Application-to-Person 10 Digit Long Code. A relatively new messaging framework, it was introduced in 2021 by the mobile industry to address issues related to spam and fraud in SMS + MMS messaging.
A2P 10DLC addresses this problem by assigning a unique 10-digit phone number to each business, ensuring that messages come from a verified source. This system also includes additional security measures and compliance requirements, such as registration and vetting, to ensure that messages are legitimate and comply with industry regulations.
What information will I need to apply?
Make sure to have the following business information on hand when you start your registration:
What are the benefits of 10DLC?
One of the main advantages of using 10DLC is improved delivery rate because messages are routed through dedicated A2P routes. That means they’re less likely to get caught up in carrier filters or spam traps and more likely to be delivered quickly and reliably.
Another benefit is enhanced customer engagement. By sending messages through this solution, businesses can keep their customers informed about new products, services and promotions—leading to increased brand awareness and loyalty.
Finally, with anti-spam measures that ensure messages are only sent to users who have opted in, 10DLC can help reduce spam while helping businesses comply with industry regulations and guidelines.
Getting Started
To become a Cytracom Partner or to get a link to the SMS registration form, call or text our support team at
877-411-2987.
Already a Cytracom Partner?As a fully managed VoIP solution, Cytracom will facilitate every step of registration for our Partners. In most cases registration will be automatically verified, but if any action is required, our support team will assist you.
