You want to grow your MSP, and you have probably realized that word-of-mouth and referrals can only get you so far. You know you have to do marketing to attract prospects and close more sales, but if you start driving people to your website from marketing initiatives, are you confident that your website will do the job of capturing the leads?
Having a great website is, without a doubt, the most important piece of the marketing and sales puzzle. It’s where your ads, posts, and emails point to. It’s the first thing a prospect would check before giving you a chance. That’s a lot of pressure. Is your website in its best shape?
Let’s take a look!
This is a list of several sites that would help you analyze the current status of your website:
If these tools indicate your website is not performing to your advantage, don’t despair. Taking steps to correct it now will put you ahead of the competition.
The tools above tell you how your site is working, but the look of your website has a lot to do with its performance.
Use the information you have gathered and the new design trends you learned about to create an amazing website that will serve as your online business card. But, don’t overthink it.
Start with a website that has no more than 5 pages. These pages are usually: Home page, About, Services, Clients/Testimonials, Contact Us. Make these pages great! Take the time to write the copy and think about how each page should flow to tell its story and drive people to contact you, but make sure it gets done within a month, again, don’t overthink it.
Obviously, a web design or marketing agency would build your website--but if hiring outside resources is not in your budget, use affordable and simple services like SquareSpace or WordPress.org. Just take your time to make those initial 5 pages amazing.
After the initial re-launch of your website, add a new page every month. Give each service or solution provided by your MSP its own page, create a page for each partnership, etc. Adding one page per month will allow you to create great content that users will enjoy, and search engines will pick it up. It will also make your website project more affordable and less overwhelming. After a few months you will have a very complete and robust website.
This article has highlighted the importance of a well performing, nice looking website to represent your company online, but that is just the beginning.
Gone are the days of launching a website and leaving it as is for over two years. To stay ahead of the game, you must continue to oil the machine, striving for greater performance. That’s why it is very important for MSPs to keep using the tools we spoke about at the beginning of this article, to keep an eye on the performance of your website and to find areas of improvement.
Maybe you find out that visitors are leaving your website after a very short period of time and decide to add a video to keep them engaged for longer.
Maybe you find out that visitors are not scrolling down the pages and decide to add animations and visual aids to let people know that there is more information below.
Maybe you find out one call-to-action is getting more clicks than another and decide to use the stronger CTA in more places around the website.
These are just examples of the types of optimizations you could do to your website on an ongoing basis to make it a better lead generation machine.
Remember, disregarding of the current state of your website, launching a new website doesn’t have to be a huge, 6-month project. Start small, add to it as you go, and optimize it to make it your best sales and marketing tool.